SeeWorld ARC is Underway!

Published: October 16th, 2015

Category: Featured, News

Trace’s SeeWorld: Visualizing Animal Captivity Practices at Anheuser-Busch’s SeaWorld Orlando ARC is an augmented reality (AR) project that educates SeaWorld-Orlando visitors about the park’s labor and animal captivity practices. This week, the SeeWorld ARC team visited the Orlando location to capture images for AR tagging. Once completed, park visitors will be able to download Trace’s free SeeWorld app and view informational texts about SeaWorld’s marine life alongside multimedia overlays detailing the hazards of aquatic animal captivity. Additionally, patrons will be able to learn about the park’s history of damaging animal care practices and consistent denial of marine science research in pursuit of higher profits and larger crowds.

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